Do people know you? Have they ever visited your website or made any kind of purchase? Do they instantly register your name when they come across the product you are into? If you have the Pide Piper skills in you, you will drive the audience to your website by generating awareness about your brand and if not, then the day is not far when you will become extinct. Lest this should happen, brand awareness is crucial for your survival.
What is brand awareness?
The first step in acquiring customers is making them aware of your brand. Thus, brand awareness is the ability of the people to recognize and recall your business so that they think only about you when they want to make any kind of purchase related to the business you are into. Once people start buying from you and not your competitor, you can consider accomplishing the task of spreading awareness about your brand. But the story doesn’t end here. Brand awareness is a continuous process and no matter how high you reach in your business, brand awareness is crucial to keep people glued to you and not any other person.
Why does brand awareness matter?
· Building brand awareness will help in increasing the market share. Be it the market veterans like Coach who need no introduction or a new entrant like Eske, brand awareness is equally important for both to kick off more sales, revenue and profits.
· Brand awareness campaigns on social media are an interesting way of augmenting your social outreach to even the remotest corners of the world.
· Your brand perception will increase if you channelize your efforts in brand awareness programs.
· Acquiring audience data is easy through different kinds of brand awareness campaigns. This will help in reframing the strategies for a specific target audience that has not been catered to.
How to increase brand awareness?
· Influencer marketing is a necessity if you are targeting the young population.
· The power of content marketing has to be harnessed to the fullest for increasing brand awareness.
· You cannot miss utilizing SEO for brand awareness.
· Keep an eye on what is going around you on various social media platforms and be the frontrunner in exploiting the same for your advantage.
· Make sure you don’t forget to go offline as well.
Give a call to the team at Koobr for framing your brand awareness strategy!
