2020 has gone down in history as being one of the most challenging years for humankind. COVID-19 took everyone by storm and transformed the lives of millions across the world. From staying indoors to wearing masks and maintaining social distance, the norms changed, and it would be inappropriate if the impact of the pandemic on the business is not discussed. Last year witnessed a sporadic increase in the number of people buying online, and this trend is here to stay. Digitisation is the new watchword which the business houses swear by, and if the digital marketing is strong, you have the potential to turn the tables and move the winds in your direction. Let’s have a look at some of the digital marketing tips which small businesses need to embrace in 2021:
1. Video Content: From live streaming to YouTube videos, it is expected that by 2022, 83% of the traffic on the internet will be routed through videos. Small business houses can start their YouTube channel, or they can go live on Facebook, Instagram or LinkedIn to connect with the audience.
2. Google My Business: This gives the business houses the freedom to control how they want their name to appear in the search engine results. Attracting local clients by using GMB is an effective tool for staying ahead of the competition. Enhancing foot traffic, phone calls, and visits to the website can increase significantly if the GMB account is optimised.
3. Content: Engaging and captivating content is the key to survive in the competitive digital world. Novel content is gaining momentum, and this kind of content is targeted towards impactful engagement with audiences via polls, contests, etc.
4. Email strategy: Email engagement has increased by 80% in the last 12 months, and if you can capitalise on your email strategy you will be able to build a better connection with the audience and increase the sales.
5. Voice search: Voice search has become the new fad, and by providing answers in the local language, you can top the charts to hit the chord. Voice engine optimisation must be improved for a fast and accurate business listing.
Contact the team at Koobr by calling at 01332–419803 to give a new look to your digital marketing strategy and make your brand bigger and more visible.
